Richline Creative

Richline Creative Portfolio


Stylerich Trend Guide/ FW 2015

Challenge: To create a forecasting tool that helps bridge the fashion and fine jewelry world, and translates the larger macro industry trends to our retail partners

Services Used:

  • Creative Direction
  • Creative Layout
  • Product Photography

Eternagold

Challenge: To increase brand awareness outside of the QVC environment, drive incremental trafic to retailer brand page, and to create an opportunity to further enhance the Eternagold story.

Services Used:

  • Creative Direction
  • Creative Layout
  • Stylized Photography and Retouching
  • Website Creation
  • Multi Platform Design
  • Content Creation
  • Social Outreach

Charmed MemoriesĀ®

Challenge: To work in conjunction with Kay Jewelers to create and tell the story of personal connections, through a collection of charms. To develop a brand that would allow for growth within the category, and provide longevity and relevance within Kay Jewelers' overall assortment. To develop a strategic muliti platform promotional plan that works seamlessly within Kay Jewelers existing platforms.

Key Services:

  • Creative Direction
  • Logo Design
  • Stylized Photohraphy and Retouching
  • Layout and Design for Catalog
  • Content Creation
  • Video Production
  • Web Creation
  • Search Optimization
  • Analytics

DURAGOLD

Challenge: To create an exclusive branded gold jewelry collection for Amazon.com.

Key Services:

  • Creative Direction
  • Stylized Photography and Retouching
  • Logo Design
  • Web Creation
  • Search Optimization
  • Design for online brand store

Marie Claire Jewelry

Challenge: Exclusive LIcense. To create a fine jewelry collection that embodies the Marie Claire identity; Infusing Chic, European styling into the culture of today's sophisticated and professional woman.

Key Services:

  • Creative Direction
  • Logo Design
  • Brand positioning
  • Stylized Photography and Retouching
  • Design and layout for print and POS collateral
  • Website Creation
  • Content Creation
  • Video Production

Honora- Find Your Luster

Challenge: To introduce the new creative campaign for America's beloved brand of pearls, and reaffirm every woman's right to Find Their Luster.

Key Services:

  • Stylized Photography 
  • Point of Sale Collateral
  • Content Creation
  • Social Media Outreach
  • Digital Advertising
  • SEO

Infinite Gold

Challenge: To increase desire and drive incremental traffic to the Karat Gold story within JCPenney Fine Jewelry departments. To differentiate a collection of superior crafted Karat Gold jewelry and tell the story of it's infinite strength and beauty

Key Services:

  • Brand Development
  • Creative Direction
  • Logo Design
  • Stylized Product Photography
  • Website Creation
  • Content Creation
  • Point of Sale collateral
  • Packaging Design

XPY

Challenge: To reinvigorate an existing company brand and introduce the story to a broader demographic. 

Key Services:

  • Brand Development
  • Logo Design
  • Creative Direction
  • Stylized Photography
  • Creative Design and layout for brand book
  • Creative Design for Retailer on site Brand pages

May is Gold Month 2015

Challenge: To create an industry wide promotion that brings attention and relevance to the gold market, and drives incremental gold sales to our customers. To gradually shift the motivation and understanding of gold within the United States.

Key Services:

  • Creative Direction
  • Brand ID
  • Promotional Program Definition/Design
  • Lifestyle Photography
  • Product Photography
  • Web Design
  • Web Promotional Plan
  • Analytics for online Promotion and Activity
  • Layout for Retailer Specific Promotions

Stylerich Trend Guide/ SS 2015

Challenge: To create a forecasting tool that helps bridge the fashion and fine jewelry world, and translates the larger macro industry trends to our retail partners

Services Used:

  • Creative Direction
  • Creative Layout
  • Product Photography

Bonded

Challenge:  To create a dynamic, accessible, educational tool to explain the features and benefits of a new metal category.

Key Services:

Logo Design

Web Design

Creative design for brochures